The B2B CRM designed for Food&Bev
The B2B CRM designed for Food&Bev
Designed + Built by a food maker
Your product is your everything,
so focus on that, not mastering sales
Meet, Paella
Meet, Paella
Paella can:
Paella can:
But Paella can't:
But Paella can't:
And, you come first:
© Paella 2025
Lovingly made in Valencia, Spain ❤️
Lovingly made in Valencia, Spain ❤️
$25 per month for the first 3 months, then $199 per month for 5 users or less.
$10 per user per month over 10.
Free migration & setup.
No lock-in contracts.
30 Day Money Back Guarantee
Sales consultation and guidance included.
Unlimited help requests.
Join the waitlist to be notified when we launch.
$25 per month for the first 3 months, then $199 per month for 5 users or less.
$10 per user per month over 10.
Free migration & setup.
No lock-in contracts.
30 Day Money Back Guarantee
Sales consultation and guidance included.
Unlimited help requests.
Join the waitlist to be notified when we launch.
The only Food&Bev CRM that acts as
a Sales Manager, telling you what to do, and when.
The Food & Bev CRM telling you what to do, and when. Think of it as your Sales Manager.
I created my own $3m annual revenue food brand, selling to retailers, corporates, restaurants, and consumers.
5 years later, I lost everything.
Because the inventory and CRMs didn't function well for Food & Beverage brands, so the frankestein we made, broke down.
Now, there is a fix.
Food & Bev startups are the most commonly started businesses, they also have the highest fail rate.
B2B Sales is one of the biggest barriers to growth, nurturing relationships, discovering Life Time Value, understanding SDR performance…
Sales is a trade, and you're time-poor, so think of Paella as your own Sales Manager - notifying you how to grow, specifically designed for food&bev.
Paella is your B2B Sales Manager that puts relationships first - telling you actions to take that makes your sales, and relationship building process seamless.
Reports, relationship quality, customer loyalty, sales by batch, customer loyalty, and more.
Paella is your B2B Sales Manager that puts relationships first - telling you actions to take that makes your sales, and relationship building process seamless.
Reports, relationship quality, customer loyalty, sales by batch, customer loyalty, and more.
✅ Measure relationship quality
✅ Report activity volume
✅ Advise you when sales can be expected
✅ Provide actions and ideas to capture more revenue
✅ Manage and store company & customer interactions
✅ Provide insights on upsell opportunities
✅ Segment based on loyalty
✅ Identify high-revenue clients (80/20 rule)
✅ Manage a Sales Team
✅ Generate actions to develop relationships
✅ Create invoices and track payments
✅ Organise credit terms
✅ Integrate with your IMS, eCommerce + acccounting platforms
✅ Make your life easier, and simpler
✅ Measure relationship quality
✅ Report activity volume
✅ Advise you when sales can be
expected
✅ Provide actions and ideas to
capture more revenue
✅ Manage and store company &
customer interactions
✅ Provide insights on upsell
opportunities
✅ Segment based on loyalty
✅ Identify high-revenue
clients (80/20 rule)
✅ Manage a Sales Team
✅ Generate actions to develop
relationships
✅ Create invoices and track
payments
✅ Organise credit terms
✅ Integrate with your IMS,
eCommerce + acccounting
platforms
✅ Make your life easier, and
simpler
❌ Have extreme customisation like HubSpot or Salesforce
❌ Have extreme customisation
like HubSpot or Salesforce
We don't pretend we can do it all, that's why we focus exclusively on small food & bev brands, with teams less than 20, who want to capture more revenue, and have a seemless sales process that fits the Food and Beverage industry.
We don't pretend we can do it all, that's why we focus exclusively on small food & bev brands, with teams less than 20, who want to capture more revenue, and have a seemless sales process that fits the Food and Beverage industry.
Designed + Built by a food maker
I created my own $3m annual revenue food brand, selling to retailers, corporates, restaurants, and consumers.
5 years later, I lost everything.
Because the inventory and CRMs
didn't function well for my Food&
Bev brand, so the frankestein I made, broke down.
Following my failed startup, I have become the Head of Growth of another startup, propelling them into the same direction as my own startup.
And i've realized that the reason I get sales, is not because of some magic sales trick, but because I used Recency, Frequency, and Monetary Value Analysis (RFM) to grow.
It's a system based on strong relationships ensuring that I provide my clients value, and keep those in my CRM happy - and that's where Paella comes in.